Two paths to diversification: performance implications of related...
International Journal of Emerging Markets, Volume 10, Issue 1, January 2015. Purpose The paper aims to examine the impact of related diversification across service offerings and industry domains for...
View ArticleThe rise of the BRICS and their challenge to the G7
International Journal of Emerging Markets, Volume 10, Issue 1, Page 156-170, January 2015. Purpose – This paper attempts to assess the economic growth prospects of the BRICS countries and their...
View ArticleMarketing issues for business-to-business firms entering emerging markets
International Journal of Emerging Markets, Volume 10, Issue 1, Page 141-155, January 2015. Purpose – The purpose of this paper is to comprehensively explore marketing issues for foreign industrial...
View ArticleDoes explicit comparative advertising affect Indian consumers’ attitudes...
International Journal of Emerging Markets, Volume 10, Issue 1, Page 122-140, January 2015. Purpose – With increasing use of explicit comparative advertisement to get share of consumers’ mind and...
View ArticleThai consumers’ purchase decisions and private label brands
International Journal of Emerging Markets, Volume 10, Issue 1, Page 102-121, January 2015. Purpose – Private label brands have achieved double-digit growth in the Thai market. To expand market share,...
View ArticleJustification of generational cohort segmentation in South Africa
International Journal of Emerging Markets, Volume 10, Issue 1, Page 89-101, January 2015. Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global...
View ArticleConsumer ethnocentrism and consumer animosity: antecedents and consequences
International Journal of Emerging Markets, Volume 10, Issue 1, Page 73-88, January 2015. Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to...
View ArticleInorganic growth of technology sector firms in emerging markets
International Journal of Emerging Markets, Volume 10, Issue 1, Page 52-72, January 2015. Purpose – Emerging economies and technology firms in these economies have witnessed significant increase in...
View ArticleThe link between export relationship quality, performance and expectation of...
International Journal of Emerging Markets, Volume 10, Issue 1, Page 16-31, January 2015. Purpose – The purpose of this study is threefold: to investigate how relationship quality affects export...
View ArticleThe bottom of the pyramid: an integrative approach
International Journal of Emerging Markets, Volume 10, Issue 1, Page 2-15, January 2015. Purpose – The purpose of this paper is to examine the concept of the bottom of the pyramid (BOP) in the context...
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